A hands-on playbook for creating startup success

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GROWtalks is a one day conference focused on how to create simple, actionable metrics, and use them to make better product and marketing decisions. Industry experts will share actionable advice on how to improve design, product and customer development, acquisition, retention, and more. See Agenda.


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Meet our MC

Rebecca Lovell, Chief Business Officer - Geekwire

Rebecca is the Chief Business Officer of GeekWire, overseeing advertising, sponsorship and other business initiative and organizing and running GeekWire events. After a decade of operations management and business development in the corporate world, she served as the Program Director for the Alliance of Angels, then the Executive Director for the Northwest Entrepreneur Network.

09:30am - 10:00am


10:00am - 10:30am

Customer Development: Develop your Customers Like you Develop your Product

Patrick Vlaskovits, CMO - Drumbi

CMO of Drumbi, Patrick founded two startups and co-wrote The Lean Entrepreneur and The Entrepreneur’s Guide to Customer Development. Stanford, Boston University, and others use his book in courses. Patrick mentors at 500 Startups, organizes LeanLA, and surfs when he has the time.

10:30am - 11:00am

Who Owns Product Development?

Joe Stump, CEO & Cofounder -

Joe Stump is a seasoned technical leader and serial entrepreneur who has cofounded three venture-backed startups, was Lead Architect of Digg, and has invested in and advised dozens of companies. He is passionate about development processes, iterative product development, and building scalable web infrastructure.

11:00am - 11:30am

UX + Lean = Awesome

11:30am - 12:00pm

Fundraising from Both Sides of the Term Sheet

Michelle Goldberg, Partner - Ignition Partners

Michelle is dedicated to helping entrepreneurs and emerging and future leaders in consumer and digital media software. Michelle cultivates CEOs, entrepreneurs and engineers to foster their talents and help bring their vision to life.

12:00pm - 01:00pm


01:00pm - 01:30pm

How to Earn Customers for free

Rand Fishkin, CEO & Founder - SEOmoz

Rand Fishkin is the CEO of SEO software company; SEOmoz. He co-authored the Art of SEO from O'Reilly Media, co-founded, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30. Rand is an addict of all things content & social on the web.

01:30pm - 02:00pm

Understanding Lifetime Customer Value

Danielle Morrill, Founder and CEO - Referly

Danielle Morrill is the CEO & Cofounder of Referly. She was previously the 1st non-founding member of cloud communications platform company Twilio. She advocates for and advises entrepreneurs through Startup Weekend, Twilio Fund, and as a mentor to 500 Startups. She was named to the Forbes 30 Under 30 for Social/Mobile Technology in 2011. Talk to Danielle on Clarity

02:00pm - 02:30pm

Scalable and Repeatable Business Models

Josh Elman, Principal - Greylock

Josh joined Greylock as a principal in 2011. Over the past 15 years, Josh has worked in product and engineering helping grow RealPlayer, LinkedIn, Facebook Connect, Twitter, and others. Josh sometimes dreams of charts that go up and to the right.

02:30pm - 03:00pm


03:00pm - 03:30pm

The Art and Science of Growth Hacking

03:30pm - 04:00pm

10 Metrics You Need to be Tracking

Neil Patel, Co-Founder - KISSmetrics

Neil is the co-founder of 2 Internet companies. Through his entrepreneurial career he has helped large corporations such as Amazon, AOL, GM, HP and Viacom make more money from the web. By the age of 21 he was named one of the top influencers on the web according to the Wall Street Journal.

The Venue


220 2nd Ave South
Seattle, WA 98104


The Hub is one-block east of Occidental Square and Grand Central Bakery, one block south of Smith Tower, three blocks north of the Seahawk’s Century Link Field, and directly across the street from Waterfall Garden Park.