The experts play-book for creating killer web and mobile products.

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GROWtalks is a one day conference focused on how to create simple, actionable metrics, and use them to make better product and marketing decisions. Industry experts will share actionable advice on how to improve design, product strategy, customer development, user acquisition, conversion optimization, and more. See Agenda.


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Thursday, February 21


Meet our MC

David Crow, Community Animator at StartupNorth - Evangelist in Residence at OMERS Ventures

David Crow is currently the Evangelist in Residence at OMERS Ventures. Previously he was the founder of Influitive. He has been a consultant and advisor with startups focusing on product, marketing and early customer customer acquisition. He is the host of DemoCamp, Founders & Funders and can be found stirring the pot at Talk to David on Clarity.

09:30am - 10:00am


10:00am - 10:30am

Customer Development on the Innovation Spectrum

Brant Cooper, Author - The Lean Entrepreneur

Brant help startups get started. In this book, “The Lean Entrepreneur” Brant and co-author Patrick Vlaskovits break down why lean, why now, how to, and provide extraordinary examples of entrepreneurs applying lean principles inside and outside tech. Brant is a happy papa, loyal brother, and appreciative son. Talk to Brant on Clarity

10:30am - 11:00am

Who Owns Product Development?

Mike Beltzner, Head of Product - Wattpad

Mike has spent over 10 years acting as a bridge between product design, strategy, management and execution. He started as a product designer at IBM, became Director of Firefox at Mozilla, and most recently joined Wattpad as Head of Product. He is a problem solver, a product manager, a software designer, an erstwhile teacher, an occasional dreamer, a full time pragmatist, and a stalwart Canadian.

11:00am - 11:30am

UX + Lean = Awesome

Kate Rutter, Co-Founder - LUXr

Kate is a User Experience strategist and designer with a talent for bringing companies and customers closer together through lean strategies, inventive design and participatory practices. Kate’s background spans technology, marketing, interactive media, business management and organizational development.

11:30am - 12:00pm

Customer Acquisition

Laura Fitton, Inbound Marketing Evangelist - HubSpot

Laura Fitton, HubSpot's Inbound Marketing Evangelist, previously co-authored Twitter for Dummies and founded Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007. Talk to Laura on Clarity.

12:00pm - 01:00pm


01:00pm - 01:30pm

Understanding Lifetime Customer Value

Danielle Morrill, Founder and CEO - Referly

Danielle Morrill is the CEO & Cofounder of Referly. She was previously the 1st non-founding member of cloud communications platform company Twilio. She advocates for and advises entrepreneurs through Startup Weekend, Twilio Fund, and as a mentor to 500 Startups. She was named to the Forbes 30 Under 30 for Social/Mobile Technology in 2011. Talk to Danielle on Clarity

01:30pm - 02:00pm

Scalable and Repeatable Business Models

Scott Kveton, CEO/Founder - Urban Airship

Scott Kveton is the co-founder and CEO of Urban Airship, which helps the world's top brands do great things in mobile. Kveton is widely recognized as an expert on mobile app strategy, user engagement and cloud infrastructure, and was named a Top 10 Mobile Mover for 2012 by VentureBeat.

02:00pm - 02:30pm

The Art and Science of Growth Hacking

Dan Martell, CEO and Founder - Clarity

Dan is the co-founder of Clarity a marketplace that connects entrepreneurs to get great business advice. Previously he co-founded Flowtown, a social marketing platform for small businesses. An award-winning entrepreneur, at 25, Dan formed his first start-up. Now he spends the majority of his time looking at ways to build a bridge between Silicon Valley and New Brunswick, Canada. Talk to Dan on Clarity.

02:30pm - 03:00pm


03:00pm - 03:30pm

Don't be a Dummy, Avoid Focusing on the Wrong Metrics Too Early

Michael Litt, Co-Founder and CEO - Vidyard

Michael graduated from Systems Design Engineering at the University of Waterloo in 2011. During his tenure at the University, he co-founded LittEnergies, PhoneWreck and Redwoods Media. During his 4th year of studies, Redwoods Media grew to over $300,000 in revenue and the necessity of a platform to manage the content became apparent. Talk to Mike on Clarity.

03:30pm - 04:00pm

Leveraging Disruptive Fundraising Technology

Mark Organ, Founder and CEO - Influitive

Mark Organ is the founder and CEO of Influitive, helping companies mobilize their army of advocates to produce massive increases in referral leads, reference calls, social media participation and more. Previously Mark was the founding CEO of Eloqua, the world leader in marketing automation software, recently acquired for $871M. Mark has both bootstrapped companies and financed them with over $40M raised across 12 rounds. Talk to Mark on Clarity.

The Venue


245 Church Street
ROOM: Lecture Theatre ENG 103
Toronto, ON Canada